TULU Secures $37 Million Series A to Expand AI-Powered Product Access Platform in Residential Buildings

TULU, a New York–based technology company reimagining how people access everyday products, has raised additional capital to accelerate its global expansion and further develop its AI-powered platform for residential communities. The company, founded in 2020 by Yishai Lehavi and Yael Shemer, operates a product access and usage platform that allows residents in multifamily buildings to rent or purchase household essentials and lifestyle items on demand through smart, IoT-enabled stations located inside their buildings.

The company recently announced a $17 million extension to its Series A funding round, bringing the total Series A capital raised to $37 million. The extension was co-led by GreenSoil PropTech Ventures, Bosch Ventures, and New Era Capital Partners. Existing investors also participated in the round, including Regeneration.VC, Good Company, Aviv Growth Ventures, and i3 Partners, reinforcing continued confidence in TULU’s business model and growth trajectory.

TULU’s platform is embedded directly into residential buildings, enabling tenants to access products such as vacuum cleaners, power tools, e-scooters, projectors, and kitchen appliances without owning them. Residents interact with the system through a mobile app, which unlocks smart cabinets placed in common areas such as lobbies, laundry rooms, lounges, and bike storage areas. The model is designed to reduce friction for residents while offering property owners a differentiated amenity that enhances resident satisfaction and retention.

A core component of TULU’s offering is its proprietary artificial intelligence engine, known as TULU Brain. The system analyzes real-time usage data to optimize inventory, personalize recommendations, and generate insights for property owners and brand partners. By understanding how products are used in real-world residential settings, TULU provides actionable data that can influence product development, marketing strategies, and building operations.

Since its launch, TULU has expanded rapidly across North America and Europe. The company reports serving more than 500,000 residents in over 60 cities, working with large multifamily operators and real estate owners to deploy its platform at scale. TULU’s growing footprint reflects broader shifts in consumer behavior, particularly among younger residents who increasingly favor access and convenience over ownership.

The fresh capital will be used to accelerate international expansion, invest in further AI development, and strengthen partnerships with property owners and global consumer brands. TULU positions its platform as a sustainability-focused solution, encouraging shared usage of products and reducing waste associated with underutilized household items. By promoting access over ownership, the company aligns with circular economy principles that are gaining traction among real estate operators and residents alike.

TULU has also attracted partnerships with major consumer brands that see value in placing their products directly into residential communities. Through these collaborations, brands gain exposure to consumers at the point of use and receive data-driven insights into how products perform in everyday living environments. This creates a feedback loop that benefits both manufacturers and residents while expanding TULU’s role as an intermediary between brands, property owners, and end users.

The Series A extension builds on earlier seed and growth funding that supported TULU’s initial rollout and early market penetration. With a total of $37 million raised in its Series A round, the company is now focused on scaling its platform globally and deepening its technology capabilities to support larger, more complex real estate portfolios.

As urban living continues to evolve, TULU aims to position itself at the center of a new usage-based economy, where residents gain seamless access to products when they need them and buildings become hubs for shared services. Backed by a strong group of strategic and financial investors, the company is seeking to redefine everyday living through smart technology, data-driven insights, and a more sustainable approach to consumption.