Greater Good Health Raises Over $33M to Expand Nurse Practitioner–Led, Value-Based Primary Care Model
Greater Good Health, an El Segundo, California-based healthcare company focused on expanding access to value-based primary care, has raised more than $33 million across multiple funding rounds as it works to scale a nurse practitioner-led care model designed to address gaps in the U.S. primary care system. Founded in 2021 by CEO Sylvia Hastanan, the company has attracted a mix of healthcare-focused venture capital firms and strategic investors that support its emphasis on outcomes-driven, senior-centric care.
The company’s funding journey began in 2021 with an undisclosed $3 million seed investment that supported the initial development of its operating model and technology platform. This early capital allowed Greater Good Health to establish its approach of empowering nurse practitioners with enhanced clinical resources, operational support, and digital tools, while positioning the organization to partner with payers and health plans focused on value-based reimbursement.
In May 2022, Greater Good Health announced a $10 million funding round led by LRVHealth, with participation from Martin Ventures, Health Velocity Capital and Optum Ventures. The round also included support from individual healthcare leaders. At the time, the company said the capital would be used to grow its national network of nurse practitioners, expand into additional markets, and further develop its digital infrastructure to support scheduling, care coordination, and clinician engagement. Following this raise, Greater Good Health’s total funding reached approximately $13 million.
The company’s next major financing milestone came in October 2023, when it closed a $20 million Series A round led by Flare Capital Partners. Existing investors, including LRVHealth, Martin Ventures, Health Velocity Capital, and Optum Ventures, also participated in the round, reinforcing their continued confidence in the company’s direction. The Series A financing was aimed at accelerating the company’s expansion into company-operated primary care clinics and scaling its private-labeled clinical solutions for partners across the healthcare ecosystem.
Greater Good Health has increasingly focused on senior populations, particularly Medicare Advantage members, as demand grows for accessible, high-quality primary care tailored to older adults. The company’s model is designed to integrate closely with payer partners, emphasizing preventive care, chronic condition management, and coordinated services that align with value-based payment structures. The Series A funding provided the resources needed to open clinics in new markets and deepen partnerships with health plans seeking innovative care delivery approaches.
In 2025, Greater Good Health also received strategic investment from Granite Financial Holdings, LLC, the investment affiliate of Blue Cross of Idaho. This investment was part of a broader collaboration aimed at developing senior-focused primary care clinics in Idaho, where access to primary care remains a challenge in many communities. While the financial terms of this investment were not publicly disclosed, the partnership underscored the growing role of insurers as strategic backers of care delivery companies aligned with value-based care objectives.
Across its funding history, Greater Good Health’s investor base reflects strong interest from firms and organizations that specialize in healthcare services, payer-provider collaboration, and scalable clinical models. Investors such as LRVHealth and Flare Capital Partners bring deep networks across healthcare systems and technology providers, while strategic participation from Optum Ventures and Granite Financial Holdings highlights the appeal of Greater Good Health’s model to large healthcare organizations focused on improving outcomes and controlling costs.
With cumulative funding exceeding $33 million, Greater Good Health is continuing to deploy capital toward clinic expansion, operational growth, and partnerships that support its nurse practitioner-led approach. As the primary care sector faces increasing strain from provider shortages and an aging population, the company’s ability to attract both venture and strategic funding positions it to play a growing role in the evolution of value-based primary care delivery.
