Totally Innovation Raises €600K Pre‑Seed to Launch AI‑Powered In‑Store Audio Platform with Invitalia and Partners

Totally Innovation, an Italian mediatech startup developing AI‑driven audio solutions for retail and public spaces, has successfully closed a pre‑seed funding round of nearly €600,000 to accelerate product development, strengthen its team and support commercial launch efforts. The round, completed in November 2025, represents a significant milestone for the company as it positions its flagship platform to transform in‑store media and audio communication with artificial intelligence.

The investment will be used to build out the company’s core product, Totally In Store, a platform that enables retailers and brands to manage music and audio messaging in physical locations through an AI‑powered interface. The platform’s proprietary technology allows businesses to generate original, customized music based on brand identity, context and time of day, eliminating recurring licensing costs and enabling a more strategic use of audio as a marketing and customer engagement tool. By augmenting traditional background music with targeted commercials, informational messaging and contextual soundscapes, Totally Innovation aims to convert physical venues into dynamic media channels under direct retailer control.

Totally Innovation’s AI‑based approach also includes Totally Data, a complementary platform focused on the export and advanced management of music metadata, laying the groundwork for broader future offerings in the music, media and retail sectors. The company’s SaaS‑based model is designed for international scalability, enabling rapid adoption across different markets and verticals once go‑to‑market efforts are fully underway.

The pre‑seed round was backed by a consortium of investors that includes Invitalia, Italy’s national agency for inward investment and business development, along with Ventive and Studio Villa & Associati, as well as a group of other private investors. These backers bring a mix of public‑sector support, venture expertise and legal and business advisory capabilities that align with Totally Innovation’s multidisciplinary strategic focus.

Founded by Francesco Tenti, Totally Innovation has rapidly built its technology around the concept that audio media — long regarded as a cost center for retailers — can be repurposed as a strategic marketing and communication medium. Tenti has emphasized that the new funding will help the company transform its prototype technology into a commercial platform capable of supporting enterprise‑grade deployments in retail, tourism, hospitality and other public spaces where engaging audio content can enhance customer experience and brand perception.

Market context for Totally Innovation’s solution is favorable, with analysts citing the retail media segment as one of the fastest‑growing areas of commercial communication. Projections indicate that retail media — which includes in‑store audio and related customer touchpoints — could reach €31 billion in Europe by 2028, reflecting a shift toward monetizing physical retail environments through targeted messaging and experiential branding. Totally Innovation’s platform is positioned to capture a portion of this opportunity by enabling retailers to scientifically manage music and messaging rather than relying on generic playlists or outsourced audio content.

The €600,000 pre‑seed round will also support expansion of the organization’s team, which brings together expertise in software engineering, artificial intelligence, digital rights management and business development. This multidisciplinary foundation is central to building a technology stack that meets both technical requirements for AI‑generated content and legal demands related to music rights and licensing — a historically complex area of in‑store audio technology.

Totally Innovation’s leadership plans to use the funding to sharpen its product roadmap in the coming months, with an eye toward securing larger venture rounds as the platform gains traction and initial customers come onboard. By demonstrating both technological differentiation and clear commercial value, the company aims to compete in a media tech landscape where targeted, data‑driven audio experiences are increasingly recognized as strategic assets for brands and retailers seeking to deepen customer connections.

As the startup moves from concept to execution, its blend of AI‑first technology, strategic investment backing and a focus on the untapped in‑store media market positions Totally Innovation as a noteworthy entrant in the intersection of media, retail and artificial intelligence — a space that continues to attract investor interest amid broader shifts toward experiential commerce and personalized brand engagement.