Swapt, a Boston-based business-to-business software startup focused on helping companies create personalized customer experiences through QR code technology, has raised $1 million in pre-seed funding. The round included participation from Perkins Cove Partners, Asymmetric Capital Partners, and Klaviyo co-founders Andrew Bialecki and Ed Hallen. The investment will support Swapt’s efforts to expand its platform, grow its customer base, and help businesses strengthen relationships with consumers through digital engagement tools.

Founded in 2022 by Andrew Smith and Trevor Brown, Swapt is developing software that enables businesses to connect with customers through QR-powered experiences. The company emerged as businesses increasingly looked for new ways to engage consumers in physical locations while collecting first-party customer data and creating personalized interactions.

Swapt’s platform is designed to help brands, retailers, restaurants, and other businesses use QR codes as a bridge between offline and online customer experiences. Instead of relying only on traditional marketing channels, companies can use Swapt’s technology to create digital touchpoints that allow customers to interact with brands directly through their mobile devices.

The newly raised capital will allow Swapt to continue developing its software platform and expanding adoption among businesses seeking better ways to understand and engage customers. The funding comes as companies increasingly prioritize direct relationships with consumers and seek alternatives to third-party advertising channels.

Swapt was created in response to a challenge faced by many businesses: maintaining meaningful customer relationships during in-person interactions. While companies often have detailed information about online customers, businesses operating in physical environments can struggle to identify customers, understand preferences, and create personalized experiences. Swapt aims to address this gap by providing tools that allow businesses to collect customer insights through QR-based interactions.

The company’s technology allows businesses to create customized QR code experiences that can be placed in stores, restaurants, events, and other physical environments. Customers can scan the codes using their phones, allowing businesses to provide digital content, collect information, and create ongoing engagement opportunities.

Perkins Cove Partners, which led the funding round, invests in early-stage technology companies. The firm’s investment in Swapt reflects growing interest in software solutions that help businesses improve customer engagement, personalization, and digital transformation.

Asymmetric Capital Partners also participated in the financing. The firm invests in technology startups and supports companies building products designed to address emerging market needs.

Swapt also received backing from Andrew Bialecki and Ed Hallen, the co-founders of marketing automation company Klaviyo. Their participation highlights the relevance of customer data, personalization, and marketing technology within Swapt’s business model.

The company’s funding comes during a period of increased demand for customer engagement technology. Businesses across industries are investing in tools that allow them to better understand consumer behavior, deliver personalized experiences, and build direct communication channels with customers.

Swapt operates within the broader customer relationship management and marketing technology ecosystem. As privacy changes and shifts in digital advertising continue to affect how companies reach consumers, businesses are increasingly focused on collecting first-party data and developing stronger direct relationships.

The rise of QR code adoption has created new opportunities for companies like Swapt. QR technology became more widely used during the pandemic and has since expanded into areas such as payments, menus, loyalty programs, product information, and customer engagement campaigns.

Swapt’s approach focuses on turning QR codes from simple information-sharing tools into interactive customer engagement platforms. By combining QR technology with software capabilities, the company aims to help businesses create more valuable experiences for customers while generating useful insights for brands.

The startup has attracted attention from investors who see potential in technologies that connect physical experiences with digital platforms. As retailers, restaurants, and consumer brands continue exploring ways to personalize interactions, solutions that help bridge offline and online engagement are becoming increasingly important.

With its $1 million pre-seed investment secured, Swapt plans to continue improving its platform, expanding its customer base, and supporting businesses looking to create more personalized relationships with consumers. The company’s long-term goal is to become a key technology provider for businesses seeking to transform physical customer interactions into connected digital experiences.

As companies continue adapting to changing consumer expectations, Swapt is positioning itself within a growing market focused on personalization, customer data, and digital engagement. Through its QR-powered platform, the company aims to help businesses build stronger connections with customers while creating new opportunities for interaction and growth.

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