Stic Raises $10 Million to Scale AI-Powered Vehicle Advertising Platform Across North America

Stic, the Los Angeles‑based adtech startup transforming outdoor advertising by turning everyday vehicles into measurable media channels, has secured a $10 million bridge funding round that significantly boosts its valuation and supports the company’s planned expansion across North America. The financing marks a pivotal moment for the company, which launched in 2023 with a mission to modernize out‑of‑home (OOH) advertising and give drivers opportunities to earn passive income simply by driving their regular routes.

The latest round was led by Accretion Capital, a private investment firm focused on early‑stage, high‑growth technology ventures. The participation of Accretion Capital as the lead backer signals strong investor confidence in Stic’s approach to bringing data‑driven measurement and scalability to a historically fragmented segment of the OOH market. The funding lift also elevates Stic’s valuation to $200 million, underscoring the perceived market potential of its driver‑powered media platform.

Joining Accretion Capital in the round were several notable entrepreneurs and early‑stage investors, including professional poker player and investor Phil Hellmuth, digital creator and investor Adam Waheed, and tech founder Chris Detert. Their involvement brings not only capital but also the type of public profile and network that can amplify Stic’s visibility among brands and advertising partners.

The company has also received advisory support from a group of prominent figures spanning technology, media, and influencer communities. Among those offering guidance are Lucy Guo, CEO and founder of Passes and co‑founder of Scale AI; Maurice Maschmeyer, co‑founder of Abstract; Tanya Cohen, a branding expert and former YouTube executive; social media personalities Collins Key and Devan Key; digital entrepreneur Kamo Jurn; and the Global Wealth Solutions Group of Raymond James. These advisors bring a mix of industry experience and consumer insights that are expected to help Stic fine‑tune its product, partnerships, and growth strategy.

Stic’s platform connects brands with everyday drivers by placing removable, technology‑enabled stickers on participants’ vehicles. As drivers go about their daily routines, they can earn income based on miles driven with ads displayed on their cars, an approach the company describes as a passive earning opportunity that doesn’t require extra effort or time commitment. The technology that powers the platform combines proprietary analytics with standard mapping, mobility, and traffic modeling tools to provide brands with more accurate and actionable reporting on campaign performance.

Stic’s business model addresses a long‑running challenge in outdoor advertising: tracking exposure and reach with the same level of precision available in digital channels. By offering measurable impressions tied to driver routes and activity, Stic positions itself as a performance‑oriented alternative to traditional static billboards and other OOH formats that often rely on rough estimates rather than real data.

The company plans to deploy the new funding to expand its operations across more than 30 U.S. states and into Canada over the coming year. This geographic expansion is central to the company’s strategy to deepen relationships with national brands and agencies running broad campaigns. Investments will also support strengthening Stic’s operational capabilities in new markets and enhancing partnerships that can deliver measurable scale to advertisers.

Stic’s founder and CEO, Adam Cohen, has emphasized that the company’s vision extends beyond simply creating a new ad channel. The goal is to give brands a more measurable, efficient way to reach audiences in the real world, while also empowering gig economy participants with an income stream that fits comfortably into existing daily routines. Since its inception, Stic reports that its driver network has grown rapidly — expanding roughly 600 % — demonstrating early traction and validation for its marketplace model.

Brands working with Stic span a wide range of sectors, including insurance, retail, technology, consumer packaged goods, fast‑food restaurants, and entertainment. This diversity of categories reflects broader advertiser interest in novel, trackable real‑world media formats that can complement digital investments and enhance multi‑channel strategies.

The backing by Accretion Capital, along with active participation from individual investors and advisors, positions Stic to accelerate its growth while reshaping industry expectations around transparency and measurement in OOH advertising. With its expanded runway and an enhanced ability to scale operations, the company is aiming to bridge offline and online advertising performance, creating a new paradigm in how brands connect with consumers and how everyday drivers earn income through participation in media campaigns.