Rembrand Secures $23 Million in Series A Funding to Accelerate Growth in AI‑Powered In‑Scene Media and Virtual Product Placement

Rembrand, the Palo Alto, California–based technology company that uses artificial intelligence to embed brands into video content through in‑scene media and virtual product placement, has raised $23 million in Series A financing to scale its business, expand its team, and enhance its technology platform. The financing marks a major milestone for the company as demand increases for non‑intrusive advertising formats that blend brand messaging directly into digital video content.

The Series A round was led by super{set}, a San Francisco‑based startup studio and principal investment firm focused on AI, data and next‑generation enterprise software. super{set}’s lead investment reflects strong investor confidence in Rembrand’s AI‑driven approach to video advertising and brand integration.

Joining super{set} in the round were several notable technology and media investors, including The Trade Desk, a global advertising technology company that facilitates data‑driven digital marketing, and Naver D2SF, a strategic investment arm of Korean internet giant Naver that backs innovative technology ventures. These investors bring deep expertise in advertising, media platforms and scalable technology solutions.

Existing investors also participated in the Series A financing, solidifying their support for Rembrand’s growth trajectory. These include BOLD, the corporate venture capital fund of L’Oréal that invests in transformative consumer‑and media‑focused technologies, and Greycroft, a venture capital firm known for backing technology‑led businesses across digital media and commerce. Their continued backing underscores Rembrand’s traction and promise in the evolving advertising ecosystem.

Founded in 2022 by a team of experienced entrepreneurs and engineers, Rembrand has developed a proprietary AI platform that analyzes video content and integrates brand assets in a seamless, context‑aware manner. The company’s technology enables brands to appear naturally within video scenes without disrupting the viewer experience, providing a new model of digital advertising that contrasts with traditional pre‑roll and banner ad formats.

Rembrand’s platform is designed to work across a wide range of video content, including social media videos, user‑generated content, and professional Connected TV (CTV) programming. By automating the product placement process through AI, the company helps advertisers increase brand visibility, improve engagement, and access premium video inventory with enhanced time‑on‑screen metrics.

According to Rembrand’s leadership, the Series A funds will be used to accelerate growth across multiple fronts. The company plans to invest in further development of its AI Studio tools, expand technical and commercial teams, and broaden its market reach to support both content creators and enterprise advertisers. Rembrand also aims to extend its technology into additional video formats and platforms, recognizing that the market for seamless brand integration is expanding rapidly as consumer video consumption grows.

CEO and co‑founder Omar Tawakol said the company is well positioned to capitalize on shifting trends in the advertising industry. Traditional ad formats face challenges such as ad blockers and declining viewer attention, while in‑scene media offers a subtler form of engagement that can enhance brand recall without interrupting the viewer experience. Rembrand’s AI‑powered approach aims to redefine how advertisers connect with audiences in an increasingly fragmented and competitive media landscape.

The company’s success in securing investment from both strategic industry players and established venture firms highlights the broad appeal of its vision. Investors see potential not only in Rembrand’s core technology but also in its ability to build long‑term relationships with brands, media owners, and content creators seeking new monetization models. As video content continues to dominate online consumption, Rembrand’s offering could play a significant role in shaping future advertising strategies.

Prior to the Series A, Rembrand had also raised earlier funding, including a seed round that helped launch its initial AI product placement capabilities and beta platform. With a growing network of global content partners and advertisers, the company has positioned itself as a leader in AI‑powered video monetization.

As Rembrand deploys its $23 million in new capital, it enters the next phase of growth with a solid investor base and a technology platform that addresses key challenges in digital advertising. With AI at its core and backing from influential investors, Rembrand is poised to expand its footprint across the global video advertising market.