Partech Leads €15 Million Series A Funding for Retraced to Enhance Supply Chain Transparency
Partech, one of Europe’s leading technology investment platforms, has spearheaded a €15 million Series A funding round for Retraced, a SaaS platform focused on improving supply chain transparency in the fashion and textile sectors. This investment underscores Partech’s commitment to fostering innovation in industries that demand greater transparency and sustainability. By leading this funding round, Partech is positioning Retraced as a key player in revolutionizing how fashion brands manage their supply chains, emphasizing accountability, compliance, and ethical sourcing.
Simone Riva, Senior Principal at Partech, highlighted the significance of Retraced’s mission: “We are excited to lead this investment in Retraced, a company tackling one of the most pressing challenges in the fashion and textile industries—supply chain transparency. With a talented team and a strong vision, Retraced is poised to create a world-class product that sets new standards for sustainability management.”
This backing comes at a pivotal moment as the demand for transparency in fashion supply chains grows, driven by regulatory pressures and changing consumer expectations. The European Union’s new sustainability regulations, including the Corporate Sustainability Due Diligence Directive (CSDDD), require companies to trace material origins, ensure ethical production, and demonstrate environmental responsibility. Partech’s leadership in this round reflects their confidence in Retraced’s ability to help brands navigate these evolving regulatory requirements while building transparent relationships with suppliers and consumers.
The funding will enable Retraced to enhance its platform by incorporating artificial intelligence (AI) and process automation to streamline sustainability management throughout supply chains. With Partech’s support, Retraced aims to improve the platform’s efficiency, allowing brands to manage compliance without the financial burdens typically associated with such processes. A key initiative includes developing a Digital Product Passport (DPP) for European consumers, providing transparent product information on material origins and manufacturing practices to foster stronger customer engagement.
Lukas Pünder, CEO and Co-Founder of Retraced, expressed enthusiasm about Partech’s involvement: “Having Partech lead our Series A round is a significant milestone for Retraced. Their expertise in scaling technology businesses will be crucial as we continue to enhance our platform and equip brands with the tools needed to meet their sustainability targets and strengthen customer connections.”
In addition to Partech, existing investors Alante Capital, Alstin Capital, Samaipata, and F-Log Ventures participated in the funding round, highlighting the growing confidence in Retraced’s potential. Since its launch, Retraced has made strides with over 150 leading fashion brands, including Desigual, Victoria’s Secret, Pangaia, Calzedonia, Tom Tailor, Marc O’Polo, Alexander Wang, and Finisterre, connecting them with more than 15,000 suppliers through its platform.
Partech’s leadership in this funding round reinforces Retraced’s capacity to scale globally and lead in supply chain transparency for the fashion industry. With a combination of advanced technology, strong investor support, and rising demand for ethical sourcing solutions, Retraced is well-positioned to play a pivotal role in shaping the future of sustainable fashion.
This €15 million funding round marks a transformative moment for both Retraced and the fashion industry, equipping brands with the necessary tools to meet regulatory requirements and sustainability goals, and driving the transparency that will define the industry’s future.
