Lucille Health, a nutrition company focused on developing better-for-you shakes for older adults, has secured a multi-million-dollar investment to expand its product line, grow distribution, and address nutritional challenges faced by aging populations. The funding round was led by Iris Ventures, with participation from existing and new investors including New Fare Partners, Able Partners, Amity Supply, Springdale Ventures, and Great Circle Ventures.

Founded in 2025 by Jess Haghani, Lucille Health was created to develop nutritional products specifically designed for older adults. The company produces high-protein, calorie-dense shakes intended to support seniors dealing with challenges such as age-related muscle loss, frailty, and changing nutritional needs. The company was inspired by Haghani’s experience caring for her grandmother, Lucille, after major heart surgery, when she found existing nutrition products lacked the taste, ingredients, and quality she wanted for her family member.

The newly announced investment will help Lucille expand its presence in the senior nutrition market as the company seeks to make its products available through additional channels, including assisted living communities, retail partners, and foodservice distributors. The company said it is focused on building a modern nutrition brand for older adults, a market it believes has historically been underserved by traditional offerings.

Lucille’s products are positioned as alternatives to conventional senior nutrition drinks, which the company believes have not evolved significantly over decades. The company’s shakes are formulated with high levels of protein, fiber, vitamins, and minerals while emphasizing ingredients designed to appeal to consumers seeking more enjoyable and accessible nutrition options.

The investment from Iris Ventures represents a major step in Lucille’s growth strategy. The venture firm said its investment reflects a shared interest in creating products that better serve older adults and improve nutrition within an underserved category. Iris Ventures focuses on consumer brands and companies developing products aimed at improving health and wellness outcomes.

Lucille previously received support from New Fare Partners and good culture founder Jesse Merrill through an undisclosed pre-seed round in 2025, the same year the company launched. Their early backing helped the company develop its initial products and establish its presence in the senior nutrition market.

Additional investors in Lucille’s financing include Able Partners, Amity Supply, Springdale Ventures, and Great Circle Ventures. These investors joined the company’s expanding investor group as Lucille works to increase awareness and adoption of its nutrition products among older consumers and caregivers.

Lucille Health operates in a growing market driven by demographic shifts and increased attention on healthy aging. As populations age globally, demand is rising for products that support active lifestyles, maintain muscle health, and address nutritional gaps among seniors. The company is targeting this opportunity by combining functional nutrition with a consumer-focused brand approach.

The company’s founder has highlighted the limitations of many existing senior nutrition products, describing a category dominated by options that often prioritize clinical functionality over taste and consumer experience. Lucille aims to create products that older adults will actively choose while still providing nutritional support for their specific needs.

Lucille has also begun expanding beyond direct-to-consumer sales by pursuing partnerships with senior living communities and distribution networks. The company said it has already secured its first foodservice distributor for senior living communities as it works to bring its products to more customers.

The company’s growth reflects a broader trend in the food and wellness industries toward personalized and functional nutrition. Consumers are increasingly looking for products that combine health benefits with convenience and better taste, creating opportunities for brands focused on specific life stages and health needs.

With backing from Iris Ventures, New Fare Partners, Able Partners, Amity Supply, Springdale Ventures, and Great Circle Ventures, Lucille Health plans to continue expanding its senior nutrition platform. The company aims to redefine the senior nutrition category by offering products that combine strong nutritional benefits with improved taste, quality, and consumer appeal.

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