Jiant Raises $6 Million in Series A Funding
Ready-to-drink alcohol brand, Jiant, raises $6 million in a Series A funding round, led by Natureza Growth Partners.
Jiant, a ready-to-drink alcohol brand based in Los Angeles, has revealed that it has reached a major turning point in its mission to transform the alcoholic beverage market. A significant step forward in the company’s expansion goal was the $6 million Series A funding round that was successfully closed.
Led by Natureza Growth Partners, many prominent investors, including G5 Capital, Sage Venture Partners, AIR Ventures, Semillero Partners, Brown Angel Group, and Freedom Trail Capital participated in this funding round.
Established by Larry Haertel Jr. and Aarom Telch in 2019, Jiant has become well-known for its creative approach to producing alcoholic beverages. Made with real tea, fruit. And botanicals, the company specializes in crafting fresh- brewed hard tea, kombucha, and cocktail- inspired drinks. Jiant intends to use the money from the Series A funding round to expand its hard tea line, grow its reach in terms of distribution, investigate new avenues for sales, and improve its production skills.
Jiant’s success has been largely attributed to its dedication to providing outstanding flavour and quality while defying conventional wisdom in the alcoholic beverage industry. Jiant’s co-founder, Larry Haertel Jr., expressed excitement at the backing of investors who share the company’s innovative mission. He underlined how crucial this capital round is to expanding Jiant’s customer base, improving its product line, and developing closer relationships with retailers and customers.
Another co-founder of Jiant, Aaron Telch emphasized how the business has changed from focusing primarily on hard kombucha to recognizing the broader potential of hard tea. Jiant’s hard tea line has shown remarkable growth and increased consumer demand, as highlighted by Tekch. It has quickly emerged as a top choice for distributors and retailers alike. Jiant has a track record of producing delicious drinks with real, organic ingredients, and it is well-positioned for future innovation and growth.
Apart from expanding its market share in established areas like Colorado and Southern California, Jiant also intends to create a national presence with an emphasis on environmental stewardship and sustainability. The company said that it will remove plastic from all of its primary and secondary packaging by 2024, and has recently received certification as a Climate Neutral brand. Jiant aims to safeguard its position as a market leader in the ready-to-drink alcohol industry and keep consumers intrigued with new products by adhering to its basic principles of flavour, transparency, and environmental responsibility.
Beyond its financial success, Jiant’s tale is one of immense achievement in building strong bonds with retail partners and broadening its distribution network to include 24 states. The brand’s increasing popularity and impact among consumers is further demonstrated by its presence in significant sports and entertainment venues. Jiant is committed to promoting development, innovation, and sustainability in the market for ready-to-drink alcohol while also establishing new benchmarks for quality in the industry as it looks to the future.
