Black Paper Party Clinches $250K Investment for ‘Shark Tank’

Philadelphia-based entrepreneurs Madia Willis, J’Aaron “Jae” Merchant, and Jasmine Hudson, the masterminds behind the holiday brand Black Paper Party, recently captured public attention as they faced the formidable investors on the popular television program “Shark Tank.”

During the episode aired on Friday, December 8th, 2023, the trio successfully secured a $250,000 investment fund to propel their venture forward.

Black Paper Party was founded in Philadelphia, Pennsylvania in 2020. Thanks to its commitment to diversity and its selection of products catered to Black families, including gift wrap and bags, the business soon became widely recognized. With more than 6,000 locations around the country, their products can be seen on the shelves of major retailers such as Walmart, Target, Macy’s, Dollar General, CVS, and Family Dollar.

The three members of the group, Madia Willis, J’Aaron “Jae” Merchant, and Jasmine Hudson, are driven by a deep-seated desire to contribute meaningfully to the creation of treasured family memories. This mission has taken on even more significance in light of the challenges presented by the worldwide pandemic. Reflecting on their dedication, Madia Willis explained in a previous interview the core of their goal, highlighting their desire to actively participate in helping families create cherished moments.

Willis stated, “We want to be a part of making those memories and helping families enjoy time together, which became even more important because of the pandemic.” This statement encapsulates the mentality that drives the trio’s entrepreneurial path and underscores their unwavering dedication to generating joy and camaraderie throughout difficult circumstances.

Making an appearance on “Shark Tank” was a nerve-wracking yet ultimately rewarding experience for the founders. Jasmine Hudson discussed the encounter’s tensions and high points while emphasizing the investors’ enthusiastic reception. During the pitch, Madia Willis experienced a shift in perspective and realized that it was similar to the several meetings they hold in their day-to-day operations.

Black Paper Party has reached a major milestone with the $250,000 investment from investor Barbara Corcoran in exchange for a 10% share in the company. Their aspirational growth plans, including expanding their inventory, growing their e-commerce platform, and strengthening their team, will be fueled by the funding.

The creators see more value in their achievement than just monetary advantages. They view it as a chance to spread the message of representation and diversity, especially when it comes to holiday celebrations. With emphasis, J’Aaron Merchant exclaimed that they are just excited to spread the word about representation in the holidays and they are doing it.

As the holiday season approaches, the founders urge supporters to rally behind their brand, whether through online purchases or by patronizing retailers that stock their products. They stress the value of community involvement and feedback, acknowledging that it is essential to Black Paper Party’s sustainability and influence.

Black Paper Party’s journey from its humble beginnings in Philadelphia to obtaining a sizable investment on “Shark Tank” is a credit to the tenacity and foresight of its founders. Their story is an inspiration to proponents of diversity and aspiring business owners alike as they continue to forge a path of inclusivity and representation in the holiday market