Great Question Raises $13 Million Series A to Expand AI-Driven UX Research Platform

Great Question, a San Francisco‑area startup that provides a unified platform for customer and UX research, has announced the successful close of a $13 million Series A funding round, marking a significant milestone in the company’s growth as it expands its tools for democratizing research across teams and organizations.

Founded in 2020 by Ned Dwyer and PJ Murray, Great Question’s mission has been to break down the traditional barriers that slow or silo research work within companies. By offering tools that bring participant recruitment, interview scheduling, study execution, AI‑assisted synthesis, and insight sharing into a single environment, the platform has helped product, design, and marketing teams embed user feedback into decisions more systematically.

The Series A round was led by Inovia Capital, a venture firm with a focus on software‑driven enterprises and backing companies through significant growth phases. Following Inovia’s lead, Y Combinator — the renowned startup accelerator that supported Great Question early in its journey — participated in the financing along with January Capital and Character Capital. These investors collectively signaled strong confidence in Great Question’s trajectory and the value of its approach to integrating research into every stage of product development.

Great Question’s platform is designed to remove friction from research workflows that organizations have historically faced. Traditional research processes often require stitching together multiple tools and services for tasks such as recruiting participants, conducting interviews, analyzing data, and disseminating findings. By contrast, Great Question offers a consolidated experience with AI‑enhanced capabilities that aim to not only speed up research work but also surface deeper, more actionable insights without requiring specialist expertise.

“Research democratization, or empowering non‑researchers to conduct and engage with high‑quality UX research, is the next big shift in our industry,” said Ned Dwyer, Co‑Founder and CEO of Great Question, in announcing the Series A round. According to Dwyer, the additional capital will help the company enhance its AI tools for study design and analysis, extend enterprise governance features, and support broader adoption of the platform across teams that traditionally haven’t had direct access to structured user research.

Enterprise customers such as ServiceNow, Brex, and Asana are among the early adopters that have integrated Great Question into their workflows, using the platform to gather scalable feedback and embed insights into product roadmaps and strategic decisions. These companies highlighted how Great Question has enabled them to scale research practices that were previously limited to small, specialized teams.

The new funding will be applied to expanding the company’s engineering and product teams, accelerating product innovation, and investing in go‑to‑market initiatives to serve a broader base of enterprise customers. With AI increasingly playing a role in automating aspects of research — from recruiting appropriate participants to synthesizing qualitative feedback — Great Question intends to further differentiate its platform through advanced intelligence and automation.

Great Question’s funding journey began with a $2.5 million seed round in 2021, which supported early product development and helped establish a foothold in the crowded customer insights space. That initial round included support from investors such as Y Combinator — where it participated in the Winter 2021 batch — as well as other angel investors and seed‑stage firms.

As companies increasingly seek on‑demand, scalable research solutions that fit the pace of modern product development, Great Question’s model of integrating research directly into everyday workflows appears to be gaining traction. The Series A investment positions the company to capture further momentum as it enhances its platform’s AI capabilities and broadens its global footprint.

By focusing on research democratization — enabling teams beyond dedicated research departments to generate, analyze, and act on user insights — Great Question aims to reshape how organizations build products and make decisions grounded in customer understanding. The new capital infusion and strategic investor support underscore the growing importance of customer insight platforms that are both scalable and deeply integrated into enterprise operations.