Frame Fertility, a San Francisco-based fertility and family-building healthcare company, has raised $2.8 million in seed funding to expand its evidence-based platform designed to help individuals and families better understand fertility risks, access personalized guidance, and navigate family-building decisions earlier. The financing was backed by a group of healthcare and technology investors, including Looking Glass Capital, Flare Capital Partners, Great Oaks Venture Capital, Healthworx, and Brand Foundry Ventures. The company said the funding will support product development, provider partnerships, and expansion of its fertility care navigation services.

Founded in 2021, Frame Fertility was created to shift fertility care from a reactive model focused primarily on infertility treatment toward a proactive approach centered on early risk identification, education, and personalized support. The company offers a virtual care platform designed to help individuals and couples understand their reproductive health, identify potential fertility challenges, and receive guidance on available options before urgent decisions are required.

Frame Fertility’s platform combines clinical expertise, personalized education, and care navigation to support people throughout different stages of family planning. The company works with individuals who may be considering future parenthood, those actively trying to conceive, and people who want to better understand factors that could affect their fertility. By identifying risks earlier and connecting users with appropriate care pathways, Frame aims to reduce delays and uncertainty that often accompany fertility challenges.

The company was founded by Jessica Bell van der Wal and her husband, who built Frame around the idea that fertility should be treated as an important part of overall health rather than addressed only after problems emerge. The founders said many people receive limited information about fertility until they experience difficulty conceiving, creating gaps in awareness, preparation, and access to appropriate resources. Frame’s approach focuses on closing those gaps through proactive monitoring, education, and coordinated care support.

The seed investment comes as demand for fertility and family-building services continues to grow. Changing family planning timelines, increased awareness of reproductive health, and broader employer interest in fertility benefits have contributed to a rapidly expanding market for digital fertility care companies. Frame is positioning itself within this market by focusing on prevention, early intervention, and navigation rather than solely providing treatment financing or access to fertility procedures.

Frame’s investors bring experience across healthcare, technology, and consumer-focused innovation. Flare Capital Partners focuses on healthcare technology investments, while Healthworx invests in companies working to improve healthcare delivery and access. Great Oaks Venture Capital, Looking Glass Capital, and Brand Foundry Ventures have also invested in early-stage companies across healthcare, technology, and consumer markets. The investor group reflects growing interest in companies addressing gaps in reproductive healthcare through technology-enabled models.

The company said the new capital will help expand its partnerships with healthcare providers, fertility specialists, employers, and other organizations seeking to improve access to family-building support. Through these partnerships, Frame aims to integrate fertility education and navigation into broader healthcare and employee benefit ecosystems, making reproductive health resources available earlier in the family-planning journey.

Frame Fertility’s model is built around the belief that fertility care should extend beyond traditional infertility treatment. Many people face challenges because they lack timely information about reproductive health factors, available options, and appropriate next steps. By combining virtual support with clinical expertise, Frame seeks to give individuals greater visibility into their fertility health and help them make informed decisions about their future.

The company’s funding round highlights continued venture investment in digital health solutions addressing historically underserved areas of healthcare. Fertility and family-building companies have attracted increasing attention as patients, employers, and healthcare organizations look for more accessible and personalized approaches to reproductive care. Frame aims to contribute to this shift by creating a platform that supports people before fertility concerns become urgent medical issues.

With the new seed funding, Frame Fertility plans to continue developing its technology platform, expanding clinical resources, and strengthening relationships with healthcare partners. The company’s long-term goal is to make proactive fertility care a standard part of healthcare by helping more people understand their reproductive health, access support earlier, and navigate family-building decisions with greater confidence.

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