FirstClub Raises $23 Million Series A to Expand Quality-Focused Quick Commerce in Bengaluru
FirstClub, a Bengaluru-based quick commerce startup founded by former Flipkart executive Ayyappan R, has raised $23 million in a Series A funding round. The investment was co-led by venture capital firms Accel and RTP Global, both of which had also participated in the company’s previous funding round. Other investors in this round include Blume Founders Fund, 2am VC, Paramark Ventures, and Aditya Birla Ventures. This funding brings FirstClub’s valuation to approximately $120 million.
Founded in June 2025, FirstClub aims to differentiate itself in the competitive quick commerce market by focusing on quality over speed. The company offers a curated selection of products, including food, fresh produce, dairy, bakery items, and nutrition products, with a commitment to banning over 200 harmful additives and conducting independent testing of staples like milk, ghee, and oils. Approximately 95% of the products are locally sourced, while the remaining 5% are imported.
Since its launch, FirstClub has expanded its operations to four “clubhouses” (dark stores) in Bengaluru and plans to scale up to 35 within the next six months. The company also plans to introduce new categories such as kids’ food, pet food, nutraceuticals, home care, gifting, and furnishings. Additionally, FirstClub intends to roll out new formats like cafes and daily subscriptions to enhance its service offerings.
The company reports strong early metrics, including an average order value of ₹1,050 (approximately $12), which is about twice that of leading quick commerce platforms. FirstClub also boasts a 60% repeat purchase rate, indicating strong customer retention. The platform’s approach has resonated with consumers who prioritize quality and transparency in their shopping choices.
With the fresh funding, FirstClub plans to further enhance its technology infrastructure, expand its team, and invest in brand building. The company is also focusing on expanding its presence across Bengaluru, with the goal of covering most of the city’s pincodes before the Diwali festival. This expansion is expected to strengthen FirstClub’s position in the rapidly growing Indian quick commerce market.
FirstClub’s quality-first approach and rapid expansion reflect a shift in the Indian quick commerce landscape, where consumers are increasingly seeking curated, high-quality products delivered efficiently. The company’s commitment to quality and customer satisfaction positions it as a strong contender in the evolving e-commerce market.
