Crisp Raises $26 Million Series B1 to Expand AI-Powered Retail and Supply Chain Platform

Crisp, the Bentonville, Arkansas–based AI-driven retail data platform, has continued to build momentum in funding and investor support as it scales its Collaborative Commerce and AI-powered solutions for the consumer packaged goods (CPG), retail, and supply chain sectors. In December 2025, the company announced the successful close of a $26 million Series B1 funding round, the latest in a series of capital injections that have helped Crisp expand its platform, deepen data partnerships, and enhance its AI offerings.

The most recent round was led by Paine Schwartz Partners, a private equity firm focused on sustainable food chain investing. Participation came from a group of established venture and growth investors that have supported Crisp’s evolution since its founding in 2017, including Blue Cloud Ventures, FirstMark Capital, Cox, DNX, Prologis, and Wellington Management. The company plans to use this new capital to support platform expansion, investment in its flagship Crisp AI Agent product, and strategic global hires aimed at accelerating growth.

Crisp’s Series B1 round brings the company’s total funding raised since inception to $127 million, marking a significant milestone in its financial trajectory. According to leadership, the latest funding reflects growing investor confidence in market demand for technology that can unify fragmented retail data and turn it into actionable insights that improve forecasting, inventory management, assortment planning, and overall supply chain performance.

Earlier funding milestones illustrate Crisp’s broader capital history. In September 2024, the company closed a $72 million Series B round, which included a $17 million contribution from strategic investors such as Wellington Management, Toshiba Corporation, DNX, Cox, and Prologis. That infusion helped boost Crisp’s total equity raised to $97 million at the time and supported expansion of the Collaborative Commerce platform, which connects and normalizes data from more than 40 retail data sources.

In February 2024, Crisp raised $50 million in new funding through a Series B extension round and additional debt financing. Existing investors including Blue Cloud Ventures, FirstMark Capital, Spring Capital, and 3L participated in that equity round, while TriplePoint Capital provided debt financing. This capital was earmarked to support product development, expansion into new markets, and acquisitions, building on Crisp’s recent acquisition of Atlas Technology Group.

Over the years, investors have been drawn to Crisp’s mission to transform how brands, retailers, and distributors leverage retail data. Crisp’s platform enables partners to integrate and interpret store and shelf-level data, helping reduce out-of-stocks, improve demand forecasting, and drive marketing effectiveness by aligning insights across the supply chain. The company’s AI tools, including the AI Agent Studio, orchestrate supply chain insights and automate actions that improve retail performance in real time, a capability that has resonated with backers focused on data-driven retail transformation.

Investor participation across multiple rounds also reflects strong belief in the sustainability and efficiency outcomes enabled by Crisp’s technology. For example, Wellington Management and Prologis are strategic backers whose support underscores an intersection between data intelligence, retail operations, and broader supply chain optimization. These investors have highlighted Crisp’s potential to drive measurable improvements in waste reduction, inventory management, and collaborative decision-making between brands and retailers.

Crisp’s funding trajectory also highlights the company’s expanding footprint in the retail and CPG ecosystem. Following the Series B funding, Crisp reported significant customer growth, with its platform serving thousands of brands and integrating data from hundreds of millions of distribution points. The company continues to evolve its product suite to meet growing demand for real-time analytics, AI-enabled automation, and collaborative commerce tools that bridge traditional data silos.

As retail and CPG companies increasingly seek to leverage AI and data analytics to navigate supply chain complexity and competitive market dynamics, Crisp’s diversified investor base and continued funding success position the company to deepen its technology leadership. With a strong capital foundation, Crisp is poised to expand both its market reach and its innovation roadmap, reinforcing its role as a key driver of data-enabled transformation across retail and supply chain operations.