Ancient Crunch, the fast-growing consumer packaged food company behind the MASA Chips and Vandy Crisps brands, has raised funding from a mix of angel and venture investors as it scales its seed-oil-free snack business across the United States.

The company, founded in 2022 by Seth Goldstein and Steven Rofrano, first began as a self-funded venture, with the co-founders investing roughly $250,000 of their own capital to launch production and validate early demand for their tortilla chip concept. The business initially operated as a direct-to-consumer brand before expanding rapidly into retail channels and premium grocery stores.

Ancient Crunch’s first disclosed institutional backing came during its angel investment round completed in late 2024, when Swan Peak Capital Management participated as a lead investor. The firm confirmed its investment in Ancient Crunch, Inc., describing the company as a next-generation snack brand built around MASA Chips and Vandy Crisps, and highlighting plans to use the capital to scale production capacity and accelerate retail expansion.

Among the key participants in this angel round was Swan Peak Capital Management, a consumer-focused venture capital firm that backs early-stage food and beverage companies with strong brand and retail potential. The investment marked an important validation point for Ancient Crunch as it transitioned from a DTC-led startup into a nationally distributed packaged goods company.

Following early angel support, Ancient Crunch went on to raise more than $3 million in seed funding, according to company statements shared by co-founder Seth Goldstein. The seed round supported investments in manufacturing infrastructure, production capacity, and retail expansion strategy, including efforts to increase shelf presence across specialty and national grocery chains.

While specific full investor syndicates for the seed round have not been comprehensively disclosed, the company has indicated that its broader capital base includes multiple early-stage investors aligned with its focus on health-forward and premium snack products. The funding has been used to expand production, improve supply chain efficiency, and support rapid retail rollout.

In parallel with venture funding, Ancient Crunch has also benefited from strong revenue growth and early operational scale, reducing reliance on external capital compared to typical early-stage CPG startups. The company has reported significant traction in both e-commerce and retail channels, with MASA Chips becoming a top-selling tortilla chip brand in select premium grocery stores and expanding into more than 1,500 retail locations nationwide.

Ancient Crunch’s growth trajectory has been closely tied to its differentiated product positioning. The company’s snacks are made using traditional preparation methods and are marketed as free from seed oils, which has helped it build a loyal customer base in the health-conscious consumer segment. Its retail expansion has included placements in high-end grocers such as Erewhon, Sprouts Farmers Market, and other specialty chains.

Investor interest in the company has been driven by both brand momentum and strong unit economics in the premium snack category. The combination of early profitability signals, rapid retail adoption, and strong DTC performance has positioned Ancient Crunch as an emerging contender in the better-for-you packaged foods market.

Overall, Ancient Crunch’s funding story reflects a hybrid growth model combining founder capital, early angel investment led by Swan Peak Capital Management, and a seed round exceeding $3 million, supporting its transition from a garage-stage startup into a rapidly scaling national snack brand.

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