401GO Raises $33M Series B to Expand Modern 401(k) and Retirement Technology Platform

401GO, a Sandy, Utah-based fintech company modernizing retirement planning and 401(k) services, has secured $33 million in Series B funding to expand its technology platform, deepen embedded partnerships, and scale its team as demand for modern retirement solutions accelerates. The financing follows a successful $12 million Series A round in 2024, underscoring sustained investor confidence in the company’s fully owned retirement infrastructure and innovative approach to retirement plan management.

The Series B round was led by Centana Growth Partners, a growth equity firm focused on the future of finance, with participation from existing investors Next Frontier Capital, Rally Ventures, and Impression Ventures. These backers have supported 401GO through multiple phases of growth, from early seed and Series A rounds to its latest financing, reflecting long-term belief in the company’s mission to reimagine retirement saving and investment technology.

Founded in 2019 by CEO Dan Beck and a team of fintech veterans, 401GO has developed a fully owned 401(k) platform designed to replace legacy recordkeeping systems with an integrated technology stack that provides consistent payroll integrations, streamlined compliance, and holistic service for plan sponsors, advisors, and participants. The company’s focus on a vertically integrated solution differentiates it from providers that rely on a mix of legacy vendors and enables 401GO to deliver a more seamless and cost-efficient experience for users.

The latest capital infusion will be used to expand 401GO’s embedded partnerships with human capital management providers, financial institutions, and financial advisors while enhancing its product offerings and end-to-end technology. As the retirement market evolves rapidly under regulatory changes such as the SECURE Act and growing demand for accessible retirement solutions, 401GO’s technology aims to support a broader array of stakeholders by simplifying plan setup, enhancing participant engagement, and reducing administrative friction for employers of all sizes.

Since its Series A round in 2024, which raised $12 million and was led by Next Frontier Capital with Rally Ventures, Impression Ventures, and Stout Street Capital participating, 401GO has continued to scale its platform and customer base. The company’s Series A funding enabled it to bolster its existing 401(k) and IRA offerings, enhance its embedded financial wellness platform, and plan new products such as Health Savings Accounts (HSAs) and Emergency Savings Accounts (ESAs). Concurrently, 401GO significantly expanded its team, particularly in software development and sales, to support rapid growth.

Over the last two years, the company’s growth metrics have illustrated the demand for its modern retirement infrastructure. 401GO now serves more than 5,000 customers and 50,000 participants, with over $1 billion in assets under management on its platform. This rapid adoption has positioned the firm as one of the fastest organically growing retirement providers in the United States, driven by its integrated technology, robust support services, and partner ecosystem.

Central to 401GO’s value proposition is its ability to unify disparate technology components—such as payroll, compliance, and investment services—into a single, cohesive system that simplifies plan management for employers and enhances the participant experience. By owning its technology rather than renting or outsourcing key components, the company has sought to deliver a more reliable and transparent solution for retirement plan sponsors and advisors alike.

CEO Dan Beck has highlighted that the Series B funding will accelerate further innovation and outreach, allowing 401GO to scale its solutions to meet the needs of a growing market where small and medium-sized businesses, advisors, and embedded partners seek frictionless retirement technology. The backing from Centana Growth Partners and existing investors underscores a shared belief in 401GO’s differentiated approach and long-term potential to reshape retirement infrastructure.

As the competitive landscape for retirement technology continues to evolve, 401GO’s fully owned platform strategy positions it to capture expanded market share and enhance its feature set in areas such as automated plan setup, integrated payroll processing, advisor support tools, and future account types. With its Series B financing in place, the company is poised to further broaden access to modern retirement technology and support more participants in securing their financial futures.