23 Broadway, an AI-powered user acquisition financing platform focused on growth-stage gaming and digital businesses, has raised $3 million in seed funding to accelerate the expansion of its integrated marketing and capital deployment system.

The round was co-led by Betty Ventures and Will Ventures, with participation from 359 Capital, CEAS Investments, and angel investor Dave Bartman. The funding marks a key milestone for the company as it scales its proprietary AI-driven platform, Atlas, which powers both customer acquisition strategy and capital allocation decisions.

Founded in 2024 by Jordan Tuch, 23 Broadway was spun out of performance marketing work originally developed to support gaming operator Betty. The company played a key role in helping Betty achieve an 18% market share in Ontario through a combination of performance marketing expertise and its AI system, Atlas, which predicts the optimal cost of acquiring customers and their long-term lifetime value.

Atlas is the core engine behind 23 Broadway’s platform. It combines predictive modeling with real-time advertising data to determine how much should be spent to acquire each customer and where that capital should be deployed. By integrating lifetime value forecasting with ad bidding strategies, the system allows companies to optimize marketing efficiency at scale while reducing wasted acquisition spend.

The newly raised capital will be used to further develop Atlas, expand its predictive modeling capabilities, and enhance the company’s ability to deploy non-dilutive capital directly into user acquisition campaigns. Unlike traditional marketing agencies or ad networks, 23 Broadway combines financing with execution, offering clients both capital and hands-on performance marketing infrastructure within a single system.

The company’s model is built around the idea that growth-stage businesses should be able to access acquisition capital without giving up equity, while simultaneously benefiting from AI-optimized marketing execution. This structure positions 23 Broadway between venture financing, performance marketing agencies, and ad-tech platforms, creating a hybrid category of user acquisition financing.

In addition to improving Atlas, the company plans to expand into new AI-driven tools for retention marketing, particularly within the gaming industry. These tools are designed to help companies not only acquire users more efficiently but also improve long-term engagement and lifetime value optimization.

The seed round reflects growing investor interest in infrastructure that connects capital deployment directly to measurable customer acquisition outcomes. Investors backing 23 Broadway see the opportunity to reframe marketing spend as a capital-efficient, data-driven investment process rather than a traditional cost center.

23 Broadway has also demonstrated strong early traction through its work with Betty, where it helped scale marketing performance across competitive gaming markets. The company reports that it has managed significant advertising spend and achieved payback periods of around seven months in its early deployments, reinforcing the effectiveness of its predictive acquisition model.

Beyond gaming, the company is exploring expansion into broader digital consumer markets, where user acquisition costs continue to rise and performance marketing efficiency has become increasingly critical. By combining capital deployment with AI-driven optimization, 23 Broadway aims to offer a more scalable alternative to traditional growth models.

With the backing of Betty Ventures, Will Ventures, 359 Capital, and CEAS Investments, 23 Broadway is now focused on scaling its platform, strengthening its predictive intelligence capabilities, and expanding its presence across performance-driven industries seeking capital-efficient growth systems.

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